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How to Build a More Responsive Prospect Pool
"I want to go drop my line where the fish are biting and go after people who I know are more likely in market than others," he says. "People treat their inboxes like a junk mail with an A and B pile, right? This glossy ad for opening up a checking account, this freaking thing for Comcast internet." For cold email, one big thing with me is always go for a response first, not a meeting.