#172 (Re-Air): A 5 Step Framework for Successful Outbound Sales Campaigns
Hey {First Name}, An Insider's Guide to Outbound Sales
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The Fundamentals of Sales Communication
You want your sales communication to fit on someone's smartphone when you send it, right? Nothing long, keep it short, keep it direct, and look, I've seen really long messages work before. Send the email to yourself first. Check it out on your phone. If it can fit on that first pane, you don't have to scroll. It passes the smartphone test, right? So that's copy and offer and copywriting. Moving over to outreach. How are we reaching out to them and what channels are we using,. What's our frequency, right? The multi-channel is better than single channel. There's also things like voicemail drops where you can send out a
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