

#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)
7 snips Mar 9, 2023
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Personalization and Testing
- Always A/B test your messaging to see what resonates with prospects.
- Personalize outreach and focus on the prospect's needs and pain points, not generic interests.
Targeted Segmentation
- Segment your target accounts based on company type and buyer persona (e.g., engineers, project managers).
- Tailor messaging to each segment's specific KPIs and responsibilities, using their language.
Technical Messaging
- Understand the prospect's role and KPIs to craft resonant messaging.
- When targeting technical roles like engineers, use technical keywords and mirror their communication style.