Hey {First Name}, An Insider's Guide to Outbound Sales

#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)

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Mar 9, 2023
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ADVICE

Personalization and Testing

  • Always A/B test your messaging to see what resonates with prospects.
  • Personalize outreach and focus on the prospect's needs and pain points, not generic interests.
ADVICE

Targeted Segmentation

  • Segment your target accounts based on company type and buyer persona (e.g., engineers, project managers).
  • Tailor messaging to each segment's specific KPIs and responsibilities, using their language.
ADVICE

Technical Messaging

  • Understand the prospect's role and KPIs to craft resonant messaging.
  • When targeting technical roles like engineers, use technical keywords and mirror their communication style.
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