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#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)
Hey {First Name}, An Insider's Guide to Outbound Sales
How to Test Copywriting in Sequences
A lot of times I'm writing copy, I like to link an emotional trigger and use that as a hook. We're trying to trigger our prospects basically based on their competition. So we like adding competitors for each other basically that we know that they are competitors in that space. For that particular company or the text there for something like that. Not all the time, but as well it really depends on the industry that we targeting and the buyer personas.
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