2min chapter

Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Scale Your Marketing Campaign to 1K Leads a Month

In terms of like testing, we usually start with the 500 leads a month in order to see what's the messaging is it working? Is it not working? What kind of replies are we receiving? If that's the way too many negatives, we have to pivot. We have to analyze why we receiving. Maybe the messaging is not working. So you're starting slowly testing out a lot of different angles, different copy and trying to see what works and then increasing volume on what's working for you.

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