Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)

Hey {First Name}, An Insider's Guide to Outbound Sales

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How to Craft an Email That Resonates With Your Prospects

PV case's main audience was design engineers. So you needed to craft the email that would resonate with the messaging, and etc. And on the by-person level, so basically, there were multiple layers. There were decision makers, obviously, head of engineering and stuff like CPOs,. Then there were like mid management, project management, stuff like that; then we have obviously the designers themselves.

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