#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)
Hey {First Name}, An Insider's Guide to Outbound Sales
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How to Overcome a Tough Campaign
The list you're reaching out to or the personia reaching out to is going to dictate the range of copy you use. Sometimes it's pretty complicated how to crack the code. You have to be really knowledgeable about the keywords that they being used in such industry and how to reach the potential customer, etc. This is where the biggest challenge comes in place. And for companies that do not have big sales expertise that didn't see a lot of products, how they were entering the market, sometimes it's becoming way too much of difficult to position their product as much as possible.
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