Hey {First Name}, An Insider's Guide to Outbound Sales

#177: (Re-Air) How to Personalize Cold Emails at Scale

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Feb 4, 2023
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INSIGHT

Career Risk and BS Detectors

  • Prospects in corporate environments prioritize avoiding career risks.
  • Their BS detectors are high, making them wary of generic personalization.
ANECDOTE

Loss Aversion in Big Companies

  • Hilton and Walmart missed opportunities due to loss aversion and fear of disrupting existing business.
  • This demonstrates how career risk hinders innovation in established companies.
ADVICE

Drive Business Value and De-risk

  • Clearly drive high business value in your messaging while de-risking.
  • Answer two prospect questions: "Will this work?" and "Will this work for me?"
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