The Risk of Losing Power in a Corporate Environment

First line personalization works. It gets them to open the email who they see in the preview text keep reading down and eventually convert by replying to your email. If you're listening to this you're most likely an entrepreneur that leaps at a valid opportunity to improve their business but if you step into your prospect shoes there's a different game being played. You need to clearly drive high business value in your messaging while de-risking important. The decision to engage with you by answering two questions prospects will always ask themselves: Will this work for me?

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