#177: (Re-Air) How to Personalize Cold Emails at Scale
Hey {First Name}, An Insider's Guide to Outbound Sales
How to Create a High Performance Outbound Campaign
The foundation of your messaging should apply to a specific persona or role in an industry or vertical. Reach out to 100 prospects get 10 replies and five meetings. If you hit all four individual persona slash role company and industry slash vertical in a message this creates an insanely personalized cold email that's sure to raise your response rates. So when you get this right and the other aspects of your campaign are dialed in you should be getting a 10 plus response rate at a minimum.
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