Hey {First Name}, An Insider's Guide to Outbound Sales
#176: How to Not Get Burned by a Lead Gen Agency (Curtis Bendt)
Jan 16, 2023
24:04
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Quick takeaways
- Properly vet lead gen agencies to avoid ineffective outreach and wasted time.
- Educate clients on outbound marketing success and build trust with reliable agencies.
Deep dives
Key Points in Partnering with a Lead Generation Agency
Understanding the importance of partnering with the right lead generation agency is crucial for business growth. Curtis Bent, VP of Sales Strategy at Market Joy, highlights the significance of properly vetting agencies to avoid past negative experiences, such as ineffective outreach campaigns and wasted time. By collaborating with the right agency, businesses can accelerate growth with high-quality lead generation tailored to their industry and target audience.
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