Hey {First Name}, An Insider's Guide to Outbound Sales

#176: How to Not Get Burned by a Lead Gen Agency (Curtis Bendt)

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Jan 16, 2023
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ADVICE

Red Flags for Lead Gen Agencies

  • Look for red flags when engaging lead generation agencies, like high client-to-manager ratios and activity-based contracts.
  • Prioritize performance guarantees and transparent onboarding processes for better results.
INSIGHT

Market Element in Lead Generation

  • Lead generation has a market element due to finite market sizes for different customers.
  • Companies must assess if a lead guarantee is feasible based on market characteristics.
ADVICE

Vetting and Sample Databases

  • Ensure the lead generation agency thoroughly vets your business and ideal client profile (ICP).
  • Request sample databases and strategic ideas upfront before signing a contract.
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