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#176: How to Not Get Burned by a Lead Gen Agency (Curtis Bendt)
Hey {First Name}, An Insider's Guide to Outbound Sales
How to Generate Leads for a Client
Once you've someone and signed on, what steps do you go through to start generating those leads? It begins with an onboarding process that is a standalone, not part of the campaign runway. And so, we structure a playbook, usually around a 15 touch cadence, alternating between phone, LinkedIn,. email, all really feeding off each other. We present that to the client more for insight because we want to make sure that they're aware of what we're sending.
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