Hey {First Name}, An Insider's Guide to Outbound Sales #175: (Re-Air) How to Find Prospects That are Ready to Buy Now
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Dec 15, 2022 Stop chasing cold leads and start spotting buyers already looking for a solution. Explore intent signals like recent funding, job postings, and paid advertising, then use those triggers to build sharper prospect lists and tailor your outreach. There’s also a shortcut for finding buying signals faster.
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Yelp Example
- Morgan Williams, a former Yelp enterprise sales rep, shares his experience.
- He highlights how Yelp connects users with local businesses based on search intent.
Targeting Intent
- Don't build lists solely based on title or industry.
- Target people who have buying intent and are likely to purchase.
BuiltWith for Competitor Targeting
- A cybersecurity company used BuiltWith to target competitors' customers.
- This allowed them to focus on prospects already using similar solutions.