Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#175: (Re-Air) How to Find Prospects That are Ready to Buy Now

Hey {First Name}, An Insider's Guide to Outbound Sales

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The Most Important Part of Building an Outbound Campaign

The key is intent. The value is that someone has intent to buy. We don't care who they are necessarily. We just know that this person is looking for a plumber in this specific location. That's important for a business owner because you want to get in front of people who are ready to buy what you have right now, right? They intend to purchase something. You need to go two to three levels deeper to get noticed in the inbox these days.

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