#182: Using B2B Lookalike Targeting to Find Your Best Fit Prospects (Wissam Tabbara)

The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier.

My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s similar to that. Upload a list of your best fit prospects or past customers and the AI will find companies that best match your list.

In the first half of the episode we discuss his background, how he discovered the core problem his product solves, and what he did to find his initial customers.

In the second half we talk about how he uses his own technology to find customers for his business, his results, and current trends in software sales.

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