The Importance of Personalization in Startups

I think this is really important that you mentioned this because there's a lot of attention around personalizing for the individual. But before going for personalization, you need to know that you have a problem and the solution that has a product market fit. And what happens with most startups is that I believe they start off with a huge funding and they basically get that personalized approach. They figure out and they get some clients and they think they have a productMarket fit. But the problem is that they do not actually have spent the time to identify what is the problem that they solve and what exactly is that they cater to. This makes it really hard for companies to scale and gets them into good