The Science of Scaling How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
8 snips
Jun 28, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 3min
G2's Most Impactful Execution Piece
02:38 • 4min
The Economics of G2
06:13 • 2min
The Importance of Unit Economics in Purchasing
08:21 • 2min
How to Increase Efficiency in Your Business
10:21 • 2min
How to Create Great Value for Your Business
12:39 • 2min
How to De-Risk the ICP in Venture-Backed Companies
14:51 • 2min
How to Architect a Strategy to Close Lost Buyer Intent Opportunities
16:42 • 2min
Five Key Insights for SMBs
18:53 • 2min
The Importance of Strategic Thinking in Sales
21:04 • 2min
The Importance of Investing in People
22:44 • 2min
How to Overcome a Mistake in Sales and Marketing
25:10 • 3min
How to Attribute Your AEs to Your Accounts
28:17 • 2min
The Importance of Team Orientation in Marketing
29:59 • 4min