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How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
How to Increase Efficiency in Your Business
When you think about it from a private company, when we're talking with our board, they're always saying, how could you go faster? How could you grow more? So that's where we looked at it and said, okay, let me understand. One, talent aside, where we know this is the right thing to help keep amazing people and recruit amazing people. If I can look at this and say, I actually can get $4.5 back per dollar. That even bolsters the case more to part of your point"
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