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How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
How to Attribute Your AEs to Your Accounts
We have a really strong attribution formula but that's difficult. Some of it started with really simple things. Hey, inner spiff program that you're running right now for your AEs. Don't just reward them for a source pipeline. Make sure that their conversion of marketing and BDR influenced pipeline is equally as valuable. From a long term strategy perspective, it's more valuable.
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