How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
How to Architect a Strategy to Close Lost Buyer Intent Opportunities
When you look at and when you talk to the individuals that help close those opportunities, we're starting to see like, oh, wow, this is a whole different title. So really having that ongoing conversation about what are you winning? What are you losing and why gets us insights of how is the persona evolving. In many instances, it can revive a lost deal because we just weren't talking to the right people. And in some cases, it helps us just keep evolving our definition of who we should be caring about"
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