How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
G2's Most Impactful Execution Piece
Mark O'Mara: It's rare to see a marketer who's sold before. Mike went and carried a bag, carried a quota for years and built a team. And you know, I wish more of us would do that on both sides. He is such a better CRO because of that. All right, let's get back to Mike. So you've been in the seat for almost three years now at G2. Looking back, what is the most impactful kind of execution piece that you're most proud of?Yeah. The thing I'm truly most proud of is the sales and marketer alignment that we've created in our go to market motion. We plan
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