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2min chapter
How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
How to Create Great Value for Your Business
We have over 95,000 companies that fall into software. Where do we start? Marketing's really big, especially as you get to enterprise. We need to show value for customer marketers and product marketers. For buyer intent, it's demand-gen marketers. It's media buyers. And the folks that are activating campaigns to generate, you know, leads and signals for their business.
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