3min chapter

The Science of Scaling cover image

How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)

The Science of Scaling

CHAPTER

How to Overcome a Mistake in Sales and Marketing

Leadership is critical to pulling off the sales and marketing culture, says COO. "It's that like just erosion that happens by withholding," he says of negative feedback from customers. Don't talk behind people's backs about it; make it a clean escalation, CEO adds.

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