The Importance of Team Orientation in Marketing

After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success.

Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about:

• The biggest impact on sales and marketing alignment in the go-to-market motion
• The importance of measuring the efficiency of different channels
• How to be more specific and de-risk the ideal customer profile
• Investing in your team to reach their full potential
• How to hire strategic sales leaders

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.