How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling
The Importance of Unit Economics in Purchasing
In most cases, we see the marketing source demand most efficient. However, it's the most difficult the scale potentially. It's much harder to double the size of the marketing budget and double the number of leads of the same quality. And so I think both of those things played into the decision that was like very obvious. We have to evolve how we go to market and we need help.
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