Mobile Dev Memo Podcast

MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)

May 11, 2023
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1
Introduction
00:00 • 2min
2
ATT: A New Reality for Ads Measurement
01:31 • 4min
3
How Teams Have Adapted to a Murky and Statistically Derived Environment for Marketing Measurement
05:15 • 3min
4
The Importance of Probabilistic Networks in Advertising
08:22 • 2min
5
The Importance of Probabilistic Attribution in Advertising
09:59 • 4min
6
Facebook's Share of Effect With a Share of Spent
14:11 • 2min
7
The Importance of Reliability in Monetization
16:27 • 4min
8
How to Use Statistical Models to Improve Decision Making
20:36 • 3min
9
The Reality of Marketing Measurement
23:34 • 4min
10
The Limiting Factor in Waiting for Data
27:25 • 2min
11
How to Scale a High Growth Startup
29:24 • 3min
12
How to Start a Subscription App
32:05 • 4min
13
How to Implement an MVP of an MMM
35:46 • 4min
14
The Different Approaches to Incrementality Measurement
39:47 • 5min
15
The Future of Marketing Tools
44:45 • 3min