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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
How to Start a Subscription App
Shman: There are certain channels that will not, you can't work with without an MMP. That's because they demand fingerprinting to be done essentially for Fingerprinting and also TikTok. He says if you're a subscription app, don't sign up in it with an MMP; really make sure Firebase is set up for your UAC. Shman: For the hyper-critical app that you're talking about, start with Facebook. It's going to be Facebook to a point where you're getting stronger stable CPAs.
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