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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
Introduction
Shmanth Rao is the founder and CEO of Rocketship HQ, a performance user acquisition agency. Prior to founding Rocketship, Shmanth was the VP of Growth and User Acquisition at Fresh Planet. He worked on user acquisition at Zynga, the mobile gaming company that was recently acquired by Take2. We also discuss how the campaign management process must change when measurement is handled by a media mix model.
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