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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
The Future of Marketing Tools
Shameen: I see marketing teams transitioning here enthusiastically. How do you reconcile this data from the marketing side? Shameen: You can make a lot of money selling a tool like this to the finance team that helps them understand and budget this. Maybe some intrepid entrepreneur will listen to this and go start a company to do this.
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