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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
Facebook's Share of Effect With a Share of Spent
We typically use Robin, Facebook's open source protocol. One of the outputs it provides is the share of effect with a share of spent. And it provides what your true CPA or the true ROAS Right. So basically it says, look, over the last 12 months, it looks at your spend by channel,. Your revenue by channel, your purchases by channel. The model estimates that Facebook has a strong coordination with revenue and output includes what's called a true CPA right? Biggest scan is kind of bonkers for Facebook.
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