How Teams Have Adapted to a Murky and Statistically Derived Environment for Marketing Measurement

Marketing measurement is a difficult transition for teams to make, right? How? Not just in terms of like the infrastructure, the tools that they use. Have you met any teams that just can't do it? "It's just not actually impossible for them," he says. The old school of media buyers will almost like Excel junkies, if you will,. So they would go in, manipulate bids and that's a very different skill set"

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