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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
The Importance of Probabilistic Networks in Advertising
The term has been co-opted by the sort of ad tech measurement solution because it has a real meaning. There is no probabilistic model that is utilized in fingerprinting. And I know all sort of people who are like, oh, we don't want to use probabilistic because our legal team just said no,. You know, those people suffer.
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