Mobile Dev Memo Podcast

In this discussion, Adam Epstein, Co-founder and CEO of Gigi, shares insights into Amazon's innovative advertising strategies. He highlights Amazon's recent partnerships with Roku and Disney, emphasizing their potential for growth in connected TV advertising. Adam explains how Amazon's AI tools differ from those of competitors like Meta and Google and the importance of leveraging first-party data for effective advertising. He also addresses misconceptions about Amazon's advertising approach and how it is navigating the rapidly changing digital landscape.

Ari Paparo, author of 'Yield' and podcaster for Marketecture, dives deep into the evolution and controversies of digital advertising. He shares insights on the early 2000s New York scene as programmatic ads emerged and contrasts Facebook's business model with Google's. Ari discusses the impact of Google's DoubleClick acquisition, highlighting cultural clashes and monopoly power issues. The conversation also touches on challenges in the open web, data privacy, and the future of marketing amid ongoing antitrust scrutiny. A fascinating look at the tumultuous past and uncertain future of digital advertising!

Join David Barnard, an independent app developer and Growth Advocate at RevenueCat, as he shares insights from his extensive experience in mobile apps. He discusses Apple's policy changes and their impact on link-out strategies, revealing how developers adapt. Barnard offers valuable retention strategies for subscription apps and debates when to choose subscription monetization over other models. He also addresses the challenges indie developers face regarding sustainability and burnout, emphasizing the importance of passion and effective differentiation.

Join mobile growth consultant Thomas Petit as he shares insights from the latest MDM Mailbag. He dives into how Apple's policy changes are reshaping app-to-web user acquisition. Discover strategies for optimizing Meta ad campaigns, the best platforms for non-gaming user acquisition, and innovative approaches to creative testing. Petit also critiques the effectiveness of demographic targeting in gaming, advocating for behavioral metrics instead. It's a lively discussion on the future of ASO and leveraging AI in advertising for better performance.

The conversation delves into the revolutionary impact of AI on digital advertising, where total automation opens doors for economic expansion. A deep dive into ad personalization reveals both its advantages and the hurdles posed by privacy regulations. The evolution of targeting strategies, spurred by advanced automation, transforms how marketers approach campaigns. Generative tools are spotlighted for their game-changing effects on small businesses, vastly improving ad creation and effectiveness in a competitive digital landscape.

Mikołaj Barczentewicz, a law professor at the University of Surrey and an expert on EU tech regulation, dives deep into the European Commission's recent decision on Meta's 'Pay or Okay' model. He discusses how this decision reshapes Meta's advertising practices and the broader implications for digital privacy and consent. The conversation also touches on the evolving landscape of AI regulation in the EU, the challenges faced by gatekeepers like Meta, and the impact of the Digital Markets Act on competition and consumer choices.

In this discussion, Rishabh Jain, CEO of FERMÀT, shares his insights on user acquisition in e-commerce. He emphasizes understanding diverse audience motivations and the need for flexible marketing strategies. Jain also addresses the implications of Google's potential ad tech divestment and the evolving role of CMOs in data-driven marketing. Additionally, he highlights the importance of experimentation and mastering analytical skills to navigate modern marketing complexities for better outcomes and customer engagement.

In this engaging discussion, Maor Sadra, CEO of INCRMNTAL, shares insights from his advertising measurement expertise. He highlights the pitfalls of traditional measurement methods and the transformative impact of AI on marketing strategies. Sadra delves into the challenges of measuring incrementality and the need for advanced techniques in a multi-platform world. He emphasizes the importance of data quality and strategic decision-making, urging marketers to adapt to evolving automation and privacy regulations for better attribution and optimization.

Matt Steiner, Vice President of Monetization Infrastructure at Meta, dives into the world of AI advertising. He discusses the intricate ad ranking and selection processes at Meta, revealing the evolution of AI tools like Lattice and Andromeda. Steiner explains the significance of auction theory in ad systems and how it influences user engagement. He also covers the role of sequence learning in optimizing ad performance and explores Meta's ongoing AI advancements. Lastly, he highlights the importance of talent and testing strategies for advertisers leveraging Meta's platform.

Join Brian Albrecht, Chief Economist at the International Center for Law and Economics, as he unpacks the intriguing dynamics of antitrust law. He delves into how antitrust enforcement applies in the digital age, particularly regarding big tech and monopolistic practices. The conversation shifts to the transformative role of tariffs and their often underappreciated economic impact. Brian also explores the ongoing regulatory changes under FTC Chair Ferguson, offering insight into future antitrust strategies. Expect a thought-provoking discussion loaded with economic insights!