

Mobile Dev Memo Podcast
MobileDevMemo
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
Episodes
Mentioned books

22 snips
Aug 26, 2025 • 31min
Season 6, Episode 7: Google's Gambit and the future of the open web
The discussion dives into Google's ambitious shift from acting as a distribution tool to becoming an engagement powerhouse with AI. Google's Gambit, featuring AI Overviews and AI Mode, aims to keep users within the search framework, leading to concerns among publishers about plummeting traffic. The content explores the emerging competition from LLM-powered chatbots and the potential risks they pose to the open web. By tracing historical media shifts, the podcast sheds light on how technological advancements continue to influence user engagement and content delivery.

Aug 19, 2025 • 51min
Season 6, Episode 6: What is signal engineering? (with Itai Kafri)
Itai Kafri, Head of Product Growth at Voyantis and former senior exec at TikTok, dives into the fascinating world of signal engineering. He explores how this emerging tactic enhances digital marketing, especially amidst rising platform automation. Itai discusses the best practices for employing existing vs. new event signals, and the roles of different teams in optimizing user engagement. He also shares insights on how various advertisers—mobile games, e-commerce, and subscription apps—adapt their strategies and the common traits of successful companies in this space.

25 snips
Aug 12, 2025 • 52min
Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)
Chris Hewish, President of Xsolla and a veteran from Skydance and Activision, dives into the evolving world of mobile monetization. He discusses the impact of Apple and Google's payment policy changes, highlighting how developers can leverage off-platform payments for better conversion rates. Hewish shares his insights on the 'trust premium' required for success and common pitfalls to avoid. He also emphasizes the growing adoption among larger companies and innovative strategies like offer walls to enhance engagement and revenue in mobile gaming.

20 snips
Aug 5, 2025 • 49min
Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)
In this discussion, Adam Epstein, Co-founder and CEO of Gigi, shares insights into Amazon's innovative advertising strategies. He highlights Amazon's recent partnerships with Roku and Disney, emphasizing their potential for growth in connected TV advertising. Adam explains how Amazon's AI tools differ from those of competitors like Meta and Google and the importance of leveraging first-party data for effective advertising. He also addresses misconceptions about Amazon's advertising approach and how it is navigating the rapidly changing digital landscape.

11 snips
Jul 29, 2025 • 56min
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)
Ari Paparo, author of 'Yield' and podcaster for Marketecture, dives deep into the evolution and controversies of digital advertising. He shares insights on the early 2000s New York scene as programmatic ads emerged and contrasts Facebook's business model with Google's. Ari discusses the impact of Google's DoubleClick acquisition, highlighting cultural clashes and monopoly power issues. The conversation also touches on challenges in the open web, data privacy, and the future of marketing amid ongoing antitrust scrutiny. A fascinating look at the tumultuous past and uncertain future of digital advertising!

Jul 22, 2025 • 1h 1min
Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)
Join David Barnard, an independent app developer and Growth Advocate at RevenueCat, as he shares insights from his extensive experience in mobile apps. He discusses Apple's policy changes and their impact on link-out strategies, revealing how developers adapt. Barnard offers valuable retention strategies for subscription apps and debates when to choose subscription monetization over other models. He also addresses the challenges indie developers face regarding sustainability and burnout, emphasizing the importance of passion and effective differentiation.

9 snips
Jul 16, 2025 • 51min
Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)
Join mobile growth consultant Thomas Petit as he shares insights from the latest MDM Mailbag. He dives into how Apple's policy changes are reshaping app-to-web user acquisition. Discover strategies for optimizing Meta ad campaigns, the best platforms for non-gaming user acquisition, and innovative approaches to creative testing. Petit also critiques the effectiveness of demographic targeting in gaming, advocating for behavioral metrics instead. It's a lively discussion on the future of ASO and leveraging AI in advertising for better performance.

11 snips
Jul 1, 2025 • 33min
Season 5, Episode 27: Commerce at the limit
The conversation delves into the revolutionary impact of AI on digital advertising, where total automation opens doors for economic expansion. A deep dive into ad personalization reveals both its advantages and the hurdles posed by privacy regulations. The evolution of targeting strategies, spurred by advanced automation, transforms how marketers approach campaigns. Generative tools are spotlighted for their game-changing effects on small businesses, vastly improving ad creation and effectiveness in a competitive digital landscape.

Jun 25, 2025 • 60min
Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)
Mikołaj Barczentewicz, a law professor at the University of Surrey and an expert on EU tech regulation, dives deep into the European Commission's recent decision on Meta's 'Pay or Okay' model. He discusses how this decision reshapes Meta's advertising practices and the broader implications for digital privacy and consent. The conversation also touches on the evolving landscape of AI regulation in the EU, the challenges faced by gatekeepers like Meta, and the impact of the Digital Markets Act on competition and consumer choices.

5 snips
Jun 17, 2025 • 48min
Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
In this discussion, Rishabh Jain, CEO of FERMÀT, shares his insights on user acquisition in e-commerce. He emphasizes understanding diverse audience motivations and the need for flexible marketing strategies. Jain also addresses the implications of Google's potential ad tech divestment and the evolving role of CMOs in data-driven marketing. Additionally, he highlights the importance of experimentation and mastering analytical skills to navigate modern marketing complexities for better outcomes and customer engagement.