Mobile Dev Memo Podcast Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
5 snips
Jun 17, 2025 
In this discussion, Rishabh Jain, CEO of FERMÀT, shares his insights on user acquisition in e-commerce. He emphasizes understanding diverse audience motivations and the need for flexible marketing strategies. Jain also addresses the implications of Google's potential ad tech divestment and the evolving role of CMOs in data-driven marketing. Additionally, he highlights the importance of experimentation and mastering analytical skills to navigate modern marketing complexities for better outcomes and customer engagement.
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Open Web Risks Without Google
- If Google divests its ad tech network, the open web's ad infrastructure risks collapse.
- Other companies have failed to sustain profitable open web advertising platforms.
Start Learning with Economics
- Learn foundational economics first to understand marketing statistics deeply.
- Advanced marketing measurement tools build on these economic principles.
Different Buyers, Different Reasons
- Customer segments buy products for different reasons at different times.
- Avoid being too opinionated about your buyer; allow systems to explore the audience exhaustively.
