Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
Mobile Dev Memo Podcast
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Understanding Audience Diversity in E-Commerce Marketing
This chapter explores the nuances of acquiring customers in the e-commerce sector, stressing the need to understand different audience motivations. It argues that rigid assumptions about target demographics can hinder success and advocates for flexible marketing strategies, including influencer partnerships, to enhance customer acquisition efforts.
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