Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
Mobile Dev Memo Podcast
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Embracing Experimentation in Marketing
This chapter emphasizes the crucial role of experimentation in marketing strategies, advocating for reliance on data-driven approaches over traditional methods. It addresses the psychological barriers preventing marketers from fully embracing this mindset and highlights the often misunderstood role of the Chief Marketing Officer. Through personal reflections and insights into the current venture capital landscape, the speakers reinforce the importance of continual learning and collaboration in driving effective marketing outcomes.
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