Rishabh Jain

Rishabh Jain, CEO of FERMÀT, discusses the impact of third-party cookie deprecation on retail and eCommerce, Shopify's innovations, Amazon's partnerships, the prospects for alternative identifiers, and who benefits the most from the changes.

Order my first book 'Build, Don't Talk' here: https://amzn.eu/d/eCfijRu--------------Subscribe To Our Other YouTube Channels:-   / @rajshamaniclips     / @rajshamani.shorts  -------------In This Episode Of Figuring Out with Raj Shamani we've Rishabh Jain from  @LabourLawAdvisor  & Anant Ladha from @InvestAajForKal -------------------------📺 Watch Figuring Out episodes on YouTube:https://www.youtube.com/watch?v=9yCqE-uE6HE -------------Timestamps:00:00 - Intro00:58 - What should be your financial goals?05:08 - Should you invest as a full time college student?11:00 - It’s better to be clear than clever12:14 - Unique VS Basic13:38- Keep upgrading yourself20:22 - Focus on service more than focussing on product22:19- Don’t run away from relationships28:52- Start trusting people31:29 - Access, Awareness and Awarability33:15 - Start helping people without any expectations37:06 - Conclusion -------------About Raj ShamaniRaj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.To Know More,Follow Raj Shamani On ⤵︎Instagram @RajShamanihttps://www.instagram.com/rajshamani/

Rishabh Jain, CEO of Fermat, discusses how AI is revolutionizing commerce post-ATT. Topics include personalized ads, seamless consumer experiences, innovative customer engagement strategies, and leveraging AI for business acceleration and radical personalization.

In this discussion, Rishabh Jain, CEO of FERMÀT, shares his insights on user acquisition in e-commerce. He emphasizes understanding diverse audience motivations and the need for flexible marketing strategies. Jain also addresses the implications of Google's potential ad tech divestment and the evolving role of CMOs in data-driven marketing. Additionally, he highlights the importance of experimentation and mastering analytical skills to navigate modern marketing complexities for better outcomes and customer engagement.

In this discussion, Rishabh Jain, CEO and co-founder of FERMÀT Commerce, shares his insights on the state of eCommerce advertising come 2025. He dives into Meta's Advantage+ Shopping Campaigns and the gradual rollout of generative AI tools for ad creation. The conversation shifts to TikTok Shop's growth potential and Shopify's evolving advertising strategies. Rishabh also analyzes the transition from last-click attribution to incrementality testing, emphasizing how DTC brands can adapt in a competitive landscape.