Mobile Dev Memo Podcast Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)
18 snips
Dec 2, 2025 
Rishabh Jain, CEO and co-founder of FERMÀT Commerce, dives into the fast-evolving world of AI in eCommerce. He discusses the transformative impact of chatbots on shopping habits, especially around Black Friday, and explores the future of 'agentic commerce.' Jain also highlights how retailers are adapting their strategies to incorporate AI search and personalization while critiquing OpenAI's Instant Checkout. With insights on ad attribution challenges, he outlines effective tactics for enhancing visibility and engagement in a changing landscape.
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Agentic Shopping Lives Inside Aggregators
- Agentic shopping is primarily happening inside major aggregators like Amazon and Walmart rather than via independent agents.
- Aggregators protect that value (e.g., Rufus) and will capture incremental commerce rather than cede it to outside agents.
Chatbots Are A Rapidly Growing Traffic Source
- ChatGPT and similar agents already send meaningful visits to independent merchants, often 3–10% of site visits.
- These referrals are growing quickly and sometimes convert after clicking the agent citation.
Optimize For Answer Engine Visibility
- Do AEO by repeatedly querying LLMs to measure visibility and then publish truthful content where you lack presence.
- Prefer white-hat content and real reviews because LLMs synthesize across sources and downrank gray/black-hat tactics.
