My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag.
In this episode, Rishabh and I discuss the impact of chatbot discovery on eCommerce sales, including over Black Friday. Among other things, we speak about:
- The current state of AI search with respect to eCommerce, and how are chatbots are influencing eCommerce purchases now
- The likely trajectory of "agentic commerce" over the next 12-18 months
- How eCommerce retailers are adapting to chatbots and other forms of AI search
- ChatGPT's Instant Checkout and whether that reflects a durable business opportunity for OpenAI or other companies
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
- INCRMNTAL. True attribution measures incrementality, always on.
- Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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