Greymatter

Reinventing Distributed Commerce with AI

May 16, 2024

Rishabh Jain, CEO of Fermat, discusses how AI is revolutionizing commerce post-ATT. Topics include personalized ads, seamless consumer experiences, innovative customer engagement strategies, and leveraging AI for business acceleration and radical personalization.

32:39

Episode guests

Rishabh Jain

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI is revolutionizing e-commerce post-ATT era by enhancing consumer experiences and enabling personalized journeys.

Fermat is ushering businesses into the next-gen online retail era by leveraging AI for engagement and personalization.

Deep dives

Rishab's Entrepreneurial Journey with Fermat in Response to Apple's App Tracking Transparency Rules

Rishab Jain reflects on starting Fermat in 2021 amidst Apple's app tracking transparency rules, which revolutionized companies' marketing strategies. Coming from a background at Live Ramp, Jain identified the need to enhance consumer experiences in the post-ATT era. Fermat was conceptualized to provide tools for engaging consumer experiences in the evolving commerce landscape, with a focus on adapting to changing consumer internet interactions.

Evolution of Consumer Internet and Retail Media Networks

01:23

AI Impact on Commerce Journeys

01:25

Introduction

3min

The Evolution of E-Commerce and AI Impact

6min

Innovative Customer Acquisition and Engagement Strategies in E-commerce

3min

AI Revolutionizing E-commerce Consumer Journeys

11min

Leveraging AI to Solve Customer Business Problems

10min

App-tracking rules closed the door on user-tracking and targeted ads, but AI opened up new channels of engagement and personalization that previously weren’t possible. Commerce infrastructure company Fermat ushers businesses into this new era of online retail. CEO and co-founder Rishabh Jain talks with Greylock partner Saam Motamedi about the double impact of ATT and AI on commerce, and how Fermat is helping to build the next generation of online businesses. You can read the transcript of this interview here on greylock.com.

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Greymatter

Reinventing Distributed Commerce with AI

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Rishab's Entrepreneurial Journey with Fermat in Response to Apple's App Tracking Transparency Rules

The Impact of Consumer Internet Changes and AI on E-commerce Landscape

The Fusion of AI and Generative AI in Transforming Commerce Journeys

Fermat's Impressive Business Growth through AI-Driven Personalization

Evolution of Consumer Internet and Retail Media Networks

AI Impact on Commerce Journeys

Remember Everything You Learn from Podcasts