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Rishabh Jain, CEO of Fermat, discusses how AI is revolutionizing commerce post-ATT. Topics include personalized ads, seamless consumer experiences, innovative customer engagement strategies, and leveraging AI for business acceleration and radical personalization.
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Quick takeaways
- AI is revolutionizing e-commerce post-ATT era by enhancing consumer experiences and enabling personalized journeys.
- Fermat is ushering businesses into the next-gen online retail era by leveraging AI for engagement and personalization.
Deep dives
Rishab's Entrepreneurial Journey with Fermat in Response to Apple's App Tracking Transparency Rules
Rishab Jain reflects on starting Fermat in 2021 amidst Apple's app tracking transparency rules, which revolutionized companies' marketing strategies. Coming from a background at Live Ramp, Jain identified the need to enhance consumer experiences in the post-ATT era. Fermat was conceptualized to provide tools for engaging consumer experiences in the evolving commerce landscape, with a focus on adapting to changing consumer internet interactions.
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