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11min chapter
Reinventing Distributed Commerce with AI
Greymatter
AI Revolutionizing E-commerce Consumer Journeys
Exploring the impact of AI on e-commerce, focusing on traditional and generative AI for tailored ads and consumer journeys. Emphasis on experimentations in creatives and optimizing transaction journeys to enhance customer experience. Insights on personalization, automation, and achieving higher order values through AI interventions in online shopping experiences.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode