Mobile Dev Memo Podcast

Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

Mar 26, 2024

Rishabh Jain, CEO of FERMÀT, discusses the impact of third-party cookie deprecation on retail and eCommerce, Shopify's innovations, Amazon's partnerships, the prospects for alternative identifiers, and who benefits the most from the changes.

51:27

Creator website

Episode guests

Rishabh Jain

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

E-commerce brands must prepare for third-party cookie deprecation by exploring alternative identifiers for effective advertising targeting.

Shopify's innovative features like Shop Cash and Shopify Audiences are reshaping the e-commerce landscape by driving conversions and enhancing customer experiences.

Partnerships between tech giants like Amazon, Meta, and Snap are evolving the e-commerce advertising ecosystem, offering new opportunities for brands to reach their target audiences.

Deep dives

Clear ideas of marketing automation for performance marketers

Clearides offers a data aggregation service for performance marketers, enabling access to consolidated data without relying on SQL or Spreadsheets, trusted by companies like Uber, HelloFresh, and DeliveryHero for marketing automation.

Analyzing Trends in Tracking Mechanisms and Impacts on Advertising

01:44

Importance of Direct Measurement for Budget Allocation

01:20

The Necessity of Copy Style Integration for ESPs and SMS Providers

00:42

The Walled Compound Concept: Amazon Integration with Facebook and Snap

01:37

Introduction

2min

Exploring the Transforming Atmosphere of Shop Talk and eCommerce Advertising Trends

2min

Implications of Third-Party Cookie Deprecation on Retail and E-commerce

13min

Navigating the Complexities of eCommerce Advertising Integration

25min

Exploring the Strategic Value of Shop Pay and Shop Cash in eCommerce

3min

Navigating Credit Challenges in E-commerce Marketing

6min

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.

In our conversation, Rishabh and I discuss, among other topics:

The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
The prospects for alternative identifiers;
Who stands to gain the most from third-party cookie deprecation;
Shopify's innovations, including Shop Cash and Shopify Audiences;
Amazon's partnerships with Meta and Snap.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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Mobile Dev Memo Podcast

Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Clear ideas of marketing automation for performance marketers

Industry event shift from uncertainty to optimism

Implications of third-party cookies deprecation on e-commerce

Challenges and opportunities in digital advertising post-cookie era

Innovative strategies in retail media and finance amid industry changes

Analyzing Trends in Tracking Mechanisms and Impacts on Advertising

Importance of Direct Measurement for Budget Allocation

The Necessity of Copy Style Integration for ESPs and SMS Providers

The Walled Compound Concept: Amazon Integration with Facebook and Snap

Remember Everything You Learn from Podcasts