

Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)
21 snips Mar 26, 2024
Rishabh Jain, CEO of FERMÀT, discusses the impact of third-party cookie deprecation on retail and eCommerce, Shopify's innovations, Amazon's partnerships, the prospects for alternative identifiers, and who benefits the most from the changes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Transforming Atmosphere of Shop Talk and eCommerce Advertising Trends
01:40 • 2min
Implications of Third-Party Cookie Deprecation on Retail and E-commerce
04:07 • 13min
Navigating the Complexities of eCommerce Advertising Integration
17:07 • 25min
Exploring the Strategic Value of Shop Pay and Shop Cash in eCommerce
42:31 • 3min
Navigating Credit Challenges in E-commerce Marketing
45:49 • 6min