Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)
Mobile Dev Memo Podcast
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Navigating the Complexities of eCommerce Advertising Integration
The chapter explores the challenges in data integration across various eCommerce advertising platforms, including the impact of Apple's lawsuit on mobile advertising and the dynamics of the smartphone market. It discusses the emerging trend of e-commerce merchants investing in retail and media networks, the complexities of managing multiple networks, and the potential role of software providers in streamlining measurement. The conversation also delves into the challenges of transitioning to alternative identifiers in the advertising landscape and the difficulties of integrating user opt-ins for privacy and consent.
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