Implications of Third-Party Cookie Deprecation on Retail and E-commerce

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.

In our conversation, Rishabh and I discuss, among other topics:

• The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
• Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
• Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
• The prospects for alternative identifiers;
• Who stands to gain the most from third-party cookie deprecation;
• Shopify's innovations, including Shop Cash and Shopify Audiences;
• Amazon's partnerships with Meta and Snap.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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