In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital.
In our conversation, Rishabh and I discuss, among other topics:
- The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome;
- Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously;
- Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome;
- The prospects for alternative identifiers;
- Who stands to gain the most from third-party cookie deprecation;
- Shopify's innovations, including Shop Cash and Shopify Audiences;
- Amazon's partnerships with Meta and Snap.
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