Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV’s data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:

• An overview of the partnerships that Amazon announced with Roku and Disney at Cannes
• Why Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market
• How Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google
• Whether Amazon is fundamentally supply-constrained
• The ecosystem of advertising-focused AI tools
• The non-obvious ways that Amazon is approaching growth in non-endemic advertising
• Misconceptions related to Amazon's advertising business?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.