#8892

Mentioned in 8 episodes

Yield

Book • 2019

Tara June Winch

Mentioned by

Daevid Richards

Mentioned in 8 episodes

Mentioned as a source for the DoubleClick company history.

Google Part II: Alphabet

Recommended by

Eric Sufer

t, it documents the introduction of programmatic advertising.

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mentioned by

Ari Paparo

, who apologized for misspelling names in it.

Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality

Mentioned by

Ari Paparo

, former Google executive, about Google's rise to dominance in advertising.

Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)

Mentioned by

Ari Paparo

as his newly released book about Google's advertising dominance.

Programmatic with Yield Author Ari Paparo

Mentioned by

Eric Franchi

as another book he has in his office (author not specified).

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Mentioned by

Daevid Richards

as a great 101 intro into the digital media space.

Ari Paparo (Marketecture Media) - Media Tech Talk #003

Mentioned by

Eric Sufer

t as the book

Ari Paparo

wrote about Google's advertising dominance.

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Mentioned by

Ari Paparo

as a factual history of Google's rise in digital advertising and its subsequent antitrust scrutiny.

Ari Paparo on Becoming the Voice of Adtech

Mentioned by

Holly Ghadery

as the long poem collection being discussed on the episode.

Jaime Forsythe, "Yield" (Buckrider Books, 2026)

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