#19023
Mentioned in 2 episodes

Yield

Book • 2019
Author
Tara June Winch
Author
Tony Briggs

Mentioned by

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 Ari Paparo
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 Eric Sufer

Mentioned in 2 episodes

Mentioned by
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Ari Paparo
, former Google executive, about Google's rise to dominance in advertising.
24 snips
Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)
Recommended by
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Eric Sufer
t, it documents the introduction of programmatic advertising.
20 snips
Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)
Mentioned by
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Eric Sufer
t as the book
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Ari Paparo
 wrote about Google's advertising dominance.
11 snips
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

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