#6916
Mentioned in 4 episodes

Yield

Book • 2019
Author
Tara June Winch
Author
Tony Briggs

Mentioned by

undefined
 Ari Paparo
undefined
 Eric Sufer
undefined
 Adam Heimlich
undefined
 Jana Meron
undefined
 Ari Paparo

Mentioned in 4 episodes

Mentioned as a source for the DoubleClick company history.
1,117 snips
Alphabet Inc.
Mentioned by
undefined
Ari Paparo
, former Google executive, about Google's rise to dominance in advertising.
24 snips
Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)
Recommended by
undefined
Eric Sufer
t, it documents the introduction of programmatic advertising.
20 snips
Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)
Mentioned by
undefined
Eric Sufer
t as the book
undefined
Ari Paparo
 wrote about Google's advertising dominance.
11 snips
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)
Mentioned by
undefined
Adam Heimlich
, referencing
undefined
Jana Meron
's role in a story about header bidding.
Vendors Lie and Buyers are Stupid
Mentioned by
undefined
Ari Paparo
 as his recently released book about the media category.
Episode 134: Brian Wieser Dishes on the Latest Agency Drama

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app