#7493

Mentioned in 5 episodes

Yield

Book • 2019

Mentioned by

Mentioned in 5 episodes

Mentioned as a source for the DoubleClick company history.

2,864 snips

Alphabet Inc.

Mentioned by

Ari Paparo

, former Google executive, about Google's rise to dominance in advertising.

24 snips

Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)

Recommended by

Eric Sufer

t, it documents the introduction of programmatic advertising.

20 snips

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mentioned by

Ari Paparo

as his newly released book about Google's advertising dominance.

20 snips

Programmatic with Yield Author Ari Paparo

Mentioned by

Eric Sufer

t as the book

Ari Paparo

wrote about Google's advertising dominance.

11 snips

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Mentioned by

Ari Paparo

as his recently released book about the media category.

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Mentioned by

Brendan Norman

, who had just started reading it to understand Google's ad tech strategy.

Ep. 30: The Agentic Evolution of Contextual Advertising

Mentioned by

Adam Heimlich

, referencing

Jana Meron

's role in a story about header bidding.

Vendors Lie and Buyers are Stupid

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