#7719

Mentioned in 5 episodes

Yield

Book • 2019

Mentioned by

Mentioned in 5 episodes

Mentioned as a source for the DoubleClick company history.

3,244 snips

Alphabet Inc.

Recommended by

Eric Sufer

t, it documents the introduction of programmatic advertising.

29 snips

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mentioned by

Ari Paparo

, former Google executive, about Google's rise to dominance in advertising.

24 snips

Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)

Mentioned by

Ari Paparo

as his newly released book about Google's advertising dominance.

20 snips

Programmatic with Yield Author Ari Paparo

Mentioned by

Eric Sufer

t as the book

Ari Paparo

wrote about Google's advertising dominance.

11 snips

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Mentioned by

Ari Paparo

as his recently released book about the media category.

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Mentioned by

Brendan Norman

, who had just started reading it to understand Google's ad tech strategy.

Ep. 30: The Agentic Evolution of Contextual Advertising

Mentioned by

Adam Heimlich

, referencing

Jana Meron

's role in a story about header bidding.

Vendors Lie and Buyers are Stupid

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app