The Aperiam Podcast

Programmatic with Yield Author Ari Paparo

20 snips
Sep 24, 2025
Ari Paparo, a 20-year ad tech veteran and the founder of Beeswax, joins to discuss his new book, Yield. He shares insights from his extensive career with companies like DoubleClick and AppNexus. Ari explains how he captured the history of programmatic advertising, including the intricacies of Google's dominance. He highlights surprising findings from his research, such as Google's dual bidding practices, and offers a candid take on industry challenges. Tune in for an insider's perspective on the evolving landscape of digital advertising!
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ANECDOTE

Author's Ad Tech Backstory

  • Ari Paparo summarizes his 20-year ad tech career including DoubleClick, Google, AppNexus, and Beeswax.
  • He explains his debut book Yield covers Google's rise in advertising through the monopoly finding.
ANECDOTE

Courtroom Reporting Sparked The Book

  • Ari describes attending the Virginia antitrust trial and reporting daily newsletters from the courtroom.
  • He found the trial compelling because of personalities, emotions, and dramatic testimony from industry figures.
INSIGHT

Programmatic Financialized The Market

  • Ari argues programmatic financialized advertising and enabled big tech control through superior demand, supply, and technology.
  • He frames the story as a mix of financialization, personalities, and legal resolution.
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