

Ari Paparo
Author of "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" and podcaster for Marketecture. Passionate about the history and evolution of digital advertising.
Top 5 podcasts with Ari Paparo
Ranked by the Snipd community

24 snips
Jul 12, 2025 • 1h 50min
Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)
Patrick Chomet, an Executive at Samsung, shares insights on the new Z Fold 7 and Z Flip 7, highlighting their innovative features and the future of mobile technology. Ari Paparo, a former Google executive, delves into the complexities of Google’s advertising dominance. The conversation also touches on unique streaming dilemmas like watching Hulu without Wi-Fi and emerging privacy trends, including Gmail's new unsubscribe feature. Listeners get practical tips on tech-related concerns, blending personal anecdotes with cutting-edge discussions.

20 snips
Sep 24, 2025 • 35min
Programmatic with Yield Author Ari Paparo
Ari Paparo, a 20-year ad tech veteran and the founder of Beeswax, joins to discuss his new book, Yield. He shares insights from his extensive career with companies like DoubleClick and AppNexus. Ari explains how he captured the history of programmatic advertising, including the intricacies of Google's dominance. He highlights surprising findings from his research, such as Google's dual bidding practices, and offers a candid take on industry challenges. Tune in for an insider's perspective on the evolving landscape of digital advertising!

11 snips
Jul 29, 2025 • 56min
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)
Ari Paparo, author of 'Yield' and podcaster for Marketecture, dives deep into the evolution and controversies of digital advertising. He shares insights on the early 2000s New York scene as programmatic ads emerged and contrasts Facebook's business model with Google's. Ari discusses the impact of Google's DoubleClick acquisition, highlighting cultural clashes and monopoly power issues. The conversation also touches on challenges in the open web, data privacy, and the future of marketing amid ongoing antitrust scrutiny. A fascinating look at the tumultuous past and uncertain future of digital advertising!

5 snips
Sep 29, 2025 • 3h 5min
TWiT 1051: Hype or True? - Nvidia's $100 Billion Dollar Investment in OpenAI (Over Time)
Brian McCullough, tech journalist and host of Tech Brew Ride Home, Dan Shipper, CEO of Every focused on AI in business, and Ari Paparo, ad-tech expert and host of Markitecture, dive into Nvidia's staggering $100 billion investment in OpenAI. They explore the implications for AI competition, the potential for AI as coworkers, and the hype surrounding large language models. The panel also discusses the challenges Gen Z faces in the job market and critiques recent updates from Meta and Apple's AI initiatives.

4 snips
Oct 2, 2025 • 1h 16min
Ep. 100 The Future of Ad Tech & Agencies: AI, Giving Back, Walled Gardens & People-First Innovation
In a captivating discussion, Ari Paparo, an ad tech entrepreneur, and Terence Kawaja, an industry veteran, explore how AI and consolidation are reshaping the advertising landscape. Tom Deerlein shares the inspiring story of the TD Foundation, emphasizing the impact of rapid crisis aid for veterans. Agency leaders Lauren Wetzel and Sam Bloom delve into the evolving role of agencies, the importance of data autonomy, and fostering people-first cultures in AI-driven environments. Tune in for insights on authenticity, live advertising, and the future of the industry!