

Ari Paparo
Author of "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" and podcaster for Marketecture. Passionate about the history and evolution of digital advertising.
Top 3 podcasts with Ari Paparo
Ranked by the Snipd community

24 snips
Jul 12, 2025 • 1h 50min
Samsung foldables hands-on, cleaning up privacy permissions & Gemini AI notebook hack (129, July 12, 2025)
Patrick Chomet, an Executive at Samsung, shares insights on the new Z Fold 7 and Z Flip 7, highlighting their innovative features and the future of mobile technology. Ari Paparo, a former Google executive, delves into the complexities of Google’s advertising dominance. The conversation also touches on unique streaming dilemmas like watching Hulu without Wi-Fi and emerging privacy trends, including Gmail's new unsubscribe feature. Listeners get practical tips on tech-related concerns, blending personal anecdotes with cutting-edge discussions.

11 snips
Jul 29, 2025 • 56min
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)
Ari Paparo, author of 'Yield' and podcaster for Marketecture, dives deep into the evolution and controversies of digital advertising. He shares insights on the early 2000s New York scene as programmatic ads emerged and contrasts Facebook's business model with Google's. Ari discusses the impact of Google's DoubleClick acquisition, highlighting cultural clashes and monopoly power issues. The conversation also touches on challenges in the open web, data privacy, and the future of marketing amid ongoing antitrust scrutiny. A fascinating look at the tumultuous past and uncertain future of digital advertising!

Jul 21, 2025 • 59min
Google’s Role in Digital Advertising with Ari Paparo
Ari Paparo, a digital advertising veteran and CEO of Markitecture Media, dives deep into Google's ad tech dominance and the resulting challenges. He discusses why publishers have lost control and critiques the DOJ's approach to Google's antitrust issues. Ari shares insights on the tangled history of the ad market, the real reasons behind Google's fierce resistance, and potential reforms that could lead to a more open digital advertising landscape. His insider perspective sheds light on the industry's future, including the growing importance of privacy-preserving technologies.