Ari Paparo

Patrick Chomet, an Executive at Samsung, shares insights on the new Z Fold 7 and Z Flip 7, highlighting their innovative features and the future of mobile technology. Ari Paparo, a former Google executive, delves into the complexities of Google’s advertising dominance. The conversation also touches on unique streaming dilemmas like watching Hulu without Wi-Fi and emerging privacy trends, including Gmail's new unsubscribe feature. Listeners get practical tips on tech-related concerns, blending personal anecdotes with cutting-edge discussions.

Ari Paparo, a 20-year ad tech veteran and the founder of Beeswax, joins to discuss his new book, Yield. He shares insights from his extensive career with companies like DoubleClick and AppNexus. Ari explains how he captured the history of programmatic advertising, including the intricacies of Google's dominance. He highlights surprising findings from his research, such as Google's dual bidding practices, and offers a candid take on industry challenges. Tune in for an insider's perspective on the evolving landscape of digital advertising!

Ari Paparo, founder of Marketecture Media and former ad tech executive, dives into the intricacies of digital advertising. He discusses his journey from DoubleClick to founding Beeswax, exploring the evolution of real-time bidding and the challenges of ad networks transitioning to DSPs. Ari critiques the current AI hype, emphasizing the need for unique integrations. He also unpacks the DOJ trial against Google, examining potential impacts on publishers and the future of ad tech. Lastly, he shares insights from his book, "Yield," shedding light on Google's advertising dominance.

Ari Paparo, author of 'Yield' and podcaster for Marketecture, dives deep into the evolution and controversies of digital advertising. He shares insights on the early 2000s New York scene as programmatic ads emerged and contrasts Facebook's business model with Google's. Ari discusses the impact of Google's DoubleClick acquisition, highlighting cultural clashes and monopoly power issues. The conversation also touches on challenges in the open web, data privacy, and the future of marketing amid ongoing antitrust scrutiny. A fascinating look at the tumultuous past and uncertain future of digital advertising!

In a captivating discussion, Ari Paparo, an ad tech entrepreneur, and Terence Kawaja, an industry veteran, explore how AI and consolidation are reshaping the advertising landscape. Tom Deerlein shares the inspiring story of the TD Foundation, emphasizing the impact of rapid crisis aid for veterans. Agency leaders Lauren Wetzel and Sam Bloom delve into the evolving role of agencies, the importance of data autonomy, and fostering people-first cultures in AI-driven environments. Tune in for insights on authenticity, live advertising, and the future of the industry!