Ari Paparo
Host of the Markitecture podcast and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance; provided ad-tech, antitrust, and industry-structure analysis during the episode.
Top 5 podcasts with Ari Paparo
Ranked by the Snipd community
31 snips
Sep 29, 2025 • 3h 5min
TWiT 1051: Hype or True? - Nvidia's $100 Billion Dollar Investment in OpenAI (Over Time)
Brian McCullough, a seasoned tech podcaster, joins Dan Shipper, CEO of Every, and Ari Paparo, ad-tech expert and author. They dive into Nvidia's staggering $100 billion plan for OpenAI and the implications for AI investment health. The panel debates whether AI can replace valuable jobs and discusses the evolving role of LLMs in enterprise tools. They also argue about Gen Z's hiring struggles and the potential of AI-driven apps transforming industries. Plus, a new look at Meta's AI-generated short video feed and the ongoing antitrust challenges in tech.
23 snips
May 22, 2024 • 52min
Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
Ari Paparo, a prominent entrepreneur in digital advertising, discusses the decline of the open web, benefits of closed-loop advertising systems, the future of third-party cookies, and Netflix's move into advertising. They explore challenges in digital advertising, the impact of major players like Facebook and Google, and Amazon's partnerships. Insights into the evolution of Google's focus on digital advertising and the changing landscape of online advertising.
4 snips
May 13, 2024 • 22min
IAB Tech Lab Special: VAST
Ari Paparo, expert in digital advertising and developer of the VAST standard, discusses the importance and evolution of the VAST standard in digital advertising. Topics include challenges faced in implementing VAST, the impact on ad networks, the decline of VPade, challenges with VAST 4 adoption, and future trends of VAST. The podcast also explores the significance of VAST in the evolving video advertising landscape and its role in the video commerce industry.
Sep 10, 2024 • 49min
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Ari Paparo, CEO of Marketecture and an ad tech authority, joins to unpack the Department of Justice's lawsuit against Google. He discusses critical allegations, including Google's restrictive practices on real-time bidding and header bidding suppression. Ari explains how these tactics harm competition and why they matter to publishers. The conversation also delves into the implications of Google's Project Bernanke and the need for transparency in ad tech. Prepare for intriguing insights into the complexities of digital advertising and antitrust issues!
Feb 5, 2024 • 27min
Elevating the Current State of Product Marketing with Ari Paparo
Legendary executive Ari Paparo shares insights on ad tech, launching a B2B SaaS startup, patterns in successful product marketing efforts, AI strategy at LaunchScience, favorite ad campaigns, and his passion for cooking.
